SEO means optimizing a website for natural user searches based on keywords. It involves making significant changes that indicate to search engines that your website has authority over certain topics. The main goal is to position the product or service pages in the first rows in order to attract the clicks of the visitors.
What is not SEO?
In contrast, commercial actions and paid advertising do not mean organic SEO. Although they do contribute to the popularity of your website. In other words, you can’t pay Google to dethrone your competitor in the results list. Ads based on keywords are something else entirely.
Indexing a website in search engines
Search engine robots browse the Internet to find new pages. It is absolutely necessary to make it easier for them by indexing your site in the main search engines. A navigation map, also known as a sitemap allows you to list all pages. In the WordPress CMS platform, there are special modules for generating the sitemap file. Once set up, you can log in to the Google Search Console to publish this essential file in the discovery of your website. In the same Google service, you can index new pages to appear in Google search results within minutes.
What Toronto SEO means in the importance of web content
Be creative, but above all, be relevant when creating content for your product page. Use keywords or phrases that people enter in the Google search form.
What SEO means in the legitimacy of web content
The basics of a successful SEO strategy are related to web content. You have to stand out and separate yourself from the vast majority. It’s all about competition. For example, do not copy product descriptions from other competitors. Try to have a different product description from that of the manufacturer or supplier. Other traders have probably already done this. Otherwise, you will be considered just a cheap copy. Google does not promote plagiarism. When the content of your website is identified as duplicate, Google penalizes instead of declassifying the targeted pages.
What does SEO mean for web technology?