The World Wide Web, otherwise known as the Web, is a massive collection of websites and webpages that are found on an expansive interconnected network of computers. The Internet serves as conduits to connect this networks of computers as well as for people to be able to gain access to the Web so as to browse, send or retrieve information or data.

Being On The World Wide Web – Why Choose Instagram

Because of the World Wide Web and the internet, people are now able to connect and communicate with other people, groups, or communities, and social networking sites have made this connectivity much easier and faster. If you want to make and have that kind of connection, being digitally present on social media platforms is necessary.

People have the desire and the need to connect with our people as well as to belong to a group, which is why social networking sites have become the go-to of many people worldwide. Instagram is among the largest, most recognized, and established social media platforms, having over 1.4 billion accounts where more than 500 million users around the world use the app daily.

With that number of daily active users on Instagram, it is no wonder brands, businesses and individuals create an account on the platform so as to promote whatever they have to offer or need to make known, whether a product, a service, a cause, or awareness.

There are numerous reasons as well as advantages as to why it is crucial (even necessary) for businesses and brands to grow and establish their presence on Instagram.

1. Currently, there are over 500 million daily active users on Instagram. With this figure, businesses and brands, with a proper and effective Instagram strategy, have the opportunity to grab hold of their target audience, raise awareness about their products or services, get leads and make sales.
2. Regardless of size, brands and businesses can use Instagram for marketing and advertising. When used effectively, Instagram can be an instrument for businesses and brands to flourish.
3. Apart spreading awareness about their products by sharing their photo and video content, Instagram has also made it possible and easier for businesses to sell their products directly over the platform, which means they can directly earn from the platform as well.
4. Because of the global reach of Instagram, more and more influencers establish their presence on the platform to expand their sphere of influence, and incredibly, many credible influencers get thousands to millions of followers. Businesses can gain potential followers and leads from this by partnering or collaborating with these credible influencers to promote their products or brands.